Readback Seal Cards
Write one campaign readout back onto a recap card: which figures were seen, which stay unexplained, and which single change is next.
No fabricated KPIs, and no promise that the next round will be better. The card names the source of the figures and keeps an "unexplained for now" list.
On the card
- Source note
- Unexplained list
- One next change
- No client wall
Not included
- ROI guarantees
- Invented reports